New website on line

With the necessary pride, VMZINC presents its new US website. The site is based on a new graphic identity and contains a lot of inspiring content. 

For its new US website, VMZINC has opted for a customer-oriented approach, tailored to the needs of architects and roofers. With a more intuitive navigation and with inspiring and valuable content, VMZINC shows itself to be a reliable and inspiring partner. 

In addition to the specialized content, the website inspires by the aesthetic quality of the photography. Visitors will find everything they have always wanted to know about zinc, the VMZINC brand, its products and solutions, services, reference projects and sustainability vision.  

New graphic design 

vmzinc-us.com is based on a new graphic brand identity. As a historically leading brand in its sector, VMZINC reworked its brand image to highlight its leadership. Starting from the well-known logo, a recognizable graphic element was added, which refers to the manoeuvrability of the material and distinctive roof architecture. 

"By unfolding the 'V' into a graphically recognizable element, a minimalist and light-footed identity is created," says Bram Callens, Communication and Digital Manager. "To the familiar brand colours orange and purple, we have added black as high-end positioning.  The new brand identity ensures instant recognition in any communication around the world." 

VMZINC® will gradually roll out new websites in its regional markets with the ambition to offer a dynamic platform that inspires architects and helps installers to make their work easier.