Cookies

Version 3.0 – Date 17/03/2026

 

WHO IS THE DATA CONTROLLER?

This Cookie Policy provides information about the cookies used on the website of VM Building Solutions NV, with its registered office at 9800 Deinze, Europalaan 73, and VAT number BE 0434.559.604. VM Building Solutions NV is part of the Fedrus International Group (hereinafter the ‘Company’), with its registered office at 9000 Ghent, Geraard de Duivelstraat 1, VAT number BE 0630.779.617, and contact address:privacy@vmbuildingsolutions.com .

This cookie policy applies to cookies and similar technologies such as pixels, plug-ins and scripts placed by this website or its partners.

We use various cookies on the website to improve the interactivity of the website and our services.

 

WHAT ARE COOKIES?

Cookies are small data or text files stored on your device by your browser. This policy also applies in full to similar technologies such as pixels, plug-ins and scripts. Cookies can serve various purposes. For example, there are technical cookies that track preferences on a website, such as language settings or your shopping basket. Cookies can be used to verify your login and may track information about the user, such as your browsing history. Some cookies are only retained for a specific session, whilst others are stored on your device for a specific period.

Cookies may be set by the server of the website you are visiting or by a partner with whom this website collaborates. The website’s server can only read the cookies it has set itself. It does not have access to any other information stored on your computer or mobile device.

Cookies may be set either by the data controller itself (‘first-party cookies’) or by a third party acting as a service provider for the data controller (‘third-party cookies’). 

 

We can divide cookies into the following categories:

 

Strictly necessary cookies

These cookies are essential for visiting the website and using certain parts of it. For example, these cookies allow you to navigate between the different sections of the website, fill in forms or ensure the security of the website. No consent is required for the placement of these cookies.

 

 


Functional cookies

Functional cookies are cookies that make the website more user-friendly and  enjoyable for visitors and ensure that you have a better browsing experience. These cookies may store your login details, remember your language preference or keep track of your shopping basket. No consent is required for the placement of these cookies.

 

Analytical cookies

These cookies collect information about how the user uses the website, such as which pages are visited and which links are clicked. Their sole purpose is to improve the website’s functionality and to provide statistics regarding the number of visitors to a particular page. These cookies will only be placed if the user has given their explicit consent.

 

Advertising and/or social media cookies

These cookies track your online activity to help advertisers display more relevant adverts or to limit how often you see an advert. These cookies have a maximum lifespan of 24 months and are set by third parties.

These cookies are only set once the user has given us their explicit consent.

 

THE FOLLOWING COOKIES ARE PLACED ON THIS WEBSITE

Strictly necessary cookies and functional cookies

Name

Expiry date

Domain

Purpose

ARRAffinity

Session

.vmzinc.com

Load balancing with session persistence.

ARRAffinitySameSite

Session

.vmzinc.com

Load balancing with session persistence.

CurrentContact

2 years

www.vmzinc.com

Save contact information.

CustomCultureCookie

2 years

www.vmzinc.com

Save language or culture settings. 

OptanonAlertBoxClosed

1 year

.vmzinc.com

To remember that the cookie banner has been closed. 

OptanonConsent

1 year

.vmzinc.com

Store user consent. 

VisitorStatus

2 years

www.vmzinc.com

Save current visitor status. 

poptin_c_visitor

1 month

www.vmzinc.com

Pop-up option management. 

poptin_last_visit

1 day

www.vmzinc.com

Save the time of the last visit. 

poptin_old_user

1 year

www.vmzinc.com

Recognition of returning users. 

poptin_referrer

1 day

www.vmzinc.com

Storing the referring page. 

poptin_session

Session

www.vmzinc.com

Poptin session management. 

poptin_session_account_00…

1 month

www.vmzinc.com

Account-specific session information

poptin_user_country_code

1 year

www.vmzinc.com

Determine user’s country

poptin_user_id

1 year

www.vmzinc.com

User ID for Poptin. 

Analytical cookies 

Name

Expiry date

Domain

Purpose

CMSAnalyticsData

1 year

www.vmzinc.com

Statistical analysis of site usage. 

CMSLandingPageLoaded

1 day 

www.vmzinc.com


 

Tracks whether the landing page was loaded.   

_ga

2 years

.vmzinc.com

Google Analytics: unique user identification. 

_ga_5FDF7J9Y3W

2 years

.vmzinc.com

Google Analytics session ID. 

_ga_QY2QFRERJE

2 years

.vmzinc.com

Google Analytics session ID. 

_ga_RNYNEEMCLB

2 years

.vmzinc.com

Google Analytics session ID. 

_gid

1 day

.vmzinc.com

Google Analytics: page views. 

_clsk

1 day

.vmzinc.com

Microsoft Clarity: session tracking. 

_clck

1 year

.vmzinc.com

Microsoft Clarity: persistent user tracking. 

Advertising and social media cookies 

Name

Expiry date

Domain

Purpose

MUID

2 years

.clarity.ms

Microsoft ad tracking. 

_gcl_au

3 months

.vmzinc.com

Google Ads conversion tracking.  

_fbp

3 months

.vmzinc.com

Facebook Pixel tracking. 

_pin_unauth

1 year

.vmzinc.com

Pinterest ad tracking. 

ar_debug

1 day

.pinterest.com

Pinterest debug/tracking. 

bcookie

1 year

.linkedin.com

LinkedIn tracking cookie. 

li_gc

1 year

.linkedin.com

LinkedIn cookie consent. 

lidc

1 day

.linkedin.com

LinkedIn routing (task distribution between servers). 

CLID

2 years

.clarity.ms

Microsoft Clarity user identification. 

poptin_user_ip

1 year

www.vmzinc.com

Store user IP for targeting/personalisation. 







 

Google (services: Google 360, Google Analytics and Google Tag Manager)

This website uses Google Analytics. These are web analytics services provided by “Google Ireland Limited” (hereinafter “Google”). Google uses cookies to help us analyse our website. The information collected by the cookies regarding the use of our website by visitors is transmitted by the browser and will be processed on Google’s servers. VM Building Solutions NV has taken steps to configure the service in a privacy-friendly manner, ensuring that no more data than necessary is processed and that the data may only be used for the purposes of VM Building Solutions NV. Users may choose to prevent the installation of cookies by not giving their consent via the cookie banner on our website. Users can also prevent the transmission of information regarding their use of the website and their IP address – which is generated by the cookie – by downloading and installing the Google Analytics Opt-Out Browser Add-on via the following link: https://tools.google.com/dlpage/gaoptout/.

For further information regarding the processing of data relating to this tool, please visit the following page: https://policies.google.com/technologies/partner-sites

The cookie will remain active for a maximum of 24 months.

 

MANAGING COOKIE PREFERENCES

The information below explains how you can manage your cookie preferences. Strictly necessary cookies and functional cookies cannot be disabled. However, they can always be manually deleted via your browser.

  1. Via the website

During your first visit to our website, you will be asked to accept our different types of cookies. You can accept or refuse cookies by category. 

You can refuse the installation of these cookies during your first visit to the website by ticking the “Refuse cookies” box in the pop-up window that appears.

You can change the cookie settings for our website at any time via the hyperlink at the bottom of our website and thereby withdraw your consent. Strictly necessary and functional cookies cannot be disabled, but can be manually deleted via your browser settings.

  1. Via your browser

You can also adjust your cookie preferences via your browser. This allows you to specify whether certain cookies may be set and to configure your browser to display a notification when a cookie is set. You can also delete cookies manually using the option that allows you to clear your browsing history. Further information on this can be found on the pages below, depending on which browser you use:

Deleting or disabling cookies may result in certain features of our website and additional services not functioning optimally.

You can also delete cookies that have already been installed on your computer or mobile device at any time.

If you wish to use the website without restrictions, please ensure that cookies are enabled in your browser. To enable cookies, do the following:

Browser – Microsoft Internet Explorer

  • In Internet Explorer, click on ‘Internet Options’ in the ‘Tools’ menu
  • Under the ‘Privacy’ tab, set the slider to ‘Low’ or ‘Accept all cookies’ (any setting above ‘Medium’ will disable cookies).
  • Click “OK”

Browser – Mozilla Firefox

  • Click on “Firefox” in the top-left corner of your browser, then click on “Options”
  • Under the ‘Privacy’ tab, ensure that the box next to ‘Tell websites I do not want to be tracked’ is not ticked.
  • Click “OK”

Browser – Google Chrome

  • Click on “Tools” at the top of your browser screen and select “Options”
  • Click on the “Advanced” tab, find the “Privacy” section and select the “Content settings” button.
  • Select “Allow local data to be set”

Browser – Safari

  • Click on the "Cog" icon at the top of your browser screen and select the "Preferences" option
  • Click on "Security", then select the option labelled: "Block third-party and advertising cookies"
  • Click “Save”

 

CHANGES

We reserve the right to amend our Cookie Policy unilaterally at any time. Any amended version will be published online and can be found on our website. The amended Cookie Policy will take effect immediately upon publication. If we have implemented new cookies on our website as a result, we will ask for your consent again if required. The date on which our Cookie Policy was last amended can be found at the top of this page.

 

CONTACT US IF YOU HAVE ANY QUESTIONS

If, after reading this Cookie Policy, you still have any questions or comments regarding our cookie policy, you can always contact us at privacy@vmbuildingsolutions.com

 

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