Which? Headquarters, London (UK)

 

Which? Headquarters, London (UK)

The headquarters of the English consumers’ association Which?, located in the London borough of Camden, underwent a major redevelopment operation, led by the Kohn Pedersen Fox Associates London architecture firm.

 

 

 

 

 

Architect: Kohn Pedersen Fox Associates, Contractor: Kingsley roofing
Technique: VMZINC® Standing seam, Surface aspect: ANTHRA-ZINC®

 

This hybrid building, made up of a listed Georgian terrace and a 1980s concrete frame office building, was entirely restructured. The architectural symbol of this operation is without a doubt the complex geometric form covering the additional storey created on the large flat roof of the concrete structure. The shape of this angular ANTHRA-ZINC® PLUS standing seam zinc roofing is closely connected with the views created from the neighbouring buildings.

 

"Our objective was to give height and lightness to the interior of the volume while minimising its impact on the exterior”, says Paul Simovic, director of KPF Associates.  Although the corner details blend into the expression of the existing roofs, shadow effects on the sloped surfaces compose architectural elements in their own right.