MIPIM 2017: my first time there!
Why attend MIPIM, the international property market event, which was held in Cannes from 14 to 16 March 2017? What would an industrial do among these investors and property developers from all over the world? Are discussions not more focused on money, investments and programmes than architecture and ecology?
A market… to market!
Every year, MIPIM brings together the most influential players from all property sectors (residential, offices, shops, logistics, industrial, health sector, etc.). Two weeks ago, I attended this high mass for the first time! We had wanted to go to the event for the last two years to see how it works. Buildings are not just concepts, models or CAD drawings. They become a reality some day with bricks, glass, concrete, timber, and even zinc! In fact, MIPIM provides unrivalled access to the largest current property development projects, as well as to their sources of finance!
19,000 m² of exhibition space in 17 halls; 2,600 exhibitors; 24,200 participants from 90 different countries; 5,300 investors; 4,000 companies; representatives from 500 major cities and 400 journalists: the key figures for MIPIM are impressive, this trade show is getting bigger every year. Over four days, company directors, exhibitors and investors thronged to Cannes to attend approximately one hundred conferences, visit the various stands and generally network.
350 speakers presented original urban projects and innovative approaches in the environmental field.
For my first time in attendance I had a dual goal: take stock of this major event (is it viable to have a stand there? How to best prepare our lobbying? ) and strengthen contacts already established with directors from the Grand Paris bodies, including the CEO of Société du Grand Paris Express.
What I learned from my visit to MIPIM :
Will we go back?
More than likely we will go back again as active visitors, but perhaps also as speakers if we can participate in a round table between industrials or if we can organise a thematic conference. For example on the changing constraints for building envelopes, urban densification with upward building or requalification of existing buildings.
Engineer - Architect
VMZINC Communication Director