The fabulous destiny of La Vieille Montagne
Roger Baltus, VMZINC Communication Director, proposes you to discover the history of the VMZINC brand.
What company has never been tempted by storytelling, the art of communicating on a brand by telling a truly beautiful story?
But to do so, it is necessary to have substantial, original, authentic material.
VMZINC is lucky to have just that.
This is why I have decided to share the outstanding adventure of La Vieille Montagne with you over the coming months.
If you work in the building industry, you will already know this famous brand. Its two initials - V & M - were retained in its new international name: VMZINC.
At the end of 2015, we celebrated the 200th anniversary of the first application of Vieille Montagne zinc on a roof in Paris! 200 years is a respectable age for a company, but very young for a material.
In the episodes of this extraordinary industrial saga, I will tell you how a ground breaking idea at the start of the 19th century led to the invention of a new building material and the emergence of a new profession working with it and how, by innovating, the company made a worldwide name for this material.
Episode 1: The Pioneer
04/12/2016Read the article
Episode 2: developers
05/23/2016Read the article
Episode 3: The Golden Age
06/30/2016Read the article
Episode 4 : The Moresnet mine
08/29/2016Voir le post
Episode 5 : Social relations
10/19/2016Voir le post
Episode 6 : “Hard times”
28/11/2016Voir le post