The fabulous destiny of La Vieille Montagne

Roger Baltus, VMZINC Communication Director, proposes you to discover the history of the VMZINC brand.

What company has never been tempted by storytelling, the art of communicating on a brand by telling a truly beautiful story?

But to do so, it is necessary to have substantial, original, authentic material.

VMZINC is lucky to have just that.

This is why I have decided to share the outstanding adventure of La Vieille Montagne with you over the coming months.

If you work in the building industry, you will already know this famous brand. Its two initials - V & M - were retained in its new international name: VMZINC.

At the end of 2015, we celebrated the 200th anniversary of the first application of Vieille Montagne zinc on a roof in Paris! 200 years is a respectable age for a company, but very young for a material.

In the episodes of this extraordinary industrial saga, I will tell you how a ground breaking idea at the start of the 19th century led to the invention of a new building material and the emergence of a new profession working with it and how, by innovating, the company made a worldwide name for this material.

 

Episode 1: The Pioneer

04/12/2016

Read the article

Episode 2: developers

05/23/2016

Read the article

Episode 3: The Golden Age

06/30/2016

Read the article

Episode 4 : The Moresnet mine

08/29/2016

Voir le post

Episode 5 : Social relations

10/19/2016

Voir le post

Episode 6 : “Hard times”

28/11/2016

Voir le post

Episode 7 : The inter-war period

06/06/2017

Voir le post

Episode 8 : 1945 – 1961

15/06/2017

Voir le post

Episode 9 : 1970 - 2000

01/07/2017

Voir le post

Episode 10 : A brief history of the future of zinc

17/07/2017

Voir le post